Dropper was an API layer for e-commerce logistics, focused on aggregating independent last-mile delivery providers in frontier markets.
In markets with fragmented delivery networks, small merchants often had to coordinate several unreliable providers manually. We wanted to give them one programmable interface.
The problem was real, but our model was not good enough. We underestimated the operational complexity, liability, and trust required to unify independent providers. I learned that being interested in a problem is not the same as having the operational knowledge to build the company.